Dating Site Review is a high quality UK dating site focused on graduates and professionals with over 200,000 active members.

The motto of is “A great place to meet,” and it just may be exactly that. Also known as the site offering Internet dating for “thinking people,” Love and Friends was started in 1999. It is owned by Andy Maccabe and Mary Balfour, who is a published author on the subject of dating and also runs a personal dating agency. This now wildly successful dating site sprang from humble origins with Andy setting up a computer in a corner of Mary’s office. tends to attract more educated professionals than other sites, hence the “thinking people” tag. However, this doesn’t mean that you have to be a college graduate or work in a high paying profession in order to become a member. Members may just as well be experienced in the School of Life as from any university. The difference between Love and Friends and other dating sites is that their members tend to be in “challenging” or “interesting” jobs or careers. Many of these jobs pay quite well while other ones have not made anyone wealthy just yet.

The staff and owners of have broken down these jobs into three main groups. High powered members include doctors, directors, managers, attorneys, and the like. The Creatives group boasts writers, marketers, media members, and television and film members. Alternatives ‘n’ Hunks include firefighters, life coaches, personal trainers, therapists, and instructors. If you don’t fall into one of those groups, don’t worry. Plenty of the members work “regular” jobs like nurses, teachers, computer specialists, unemployed, and even retired.

As with other dating sites, you will need to complete a personal profile. These are used to attract the types of people you really want to meet. The site offer tips to making effective profiles and will help you in any way you need it. Customer service is taken very seriously here as is the issue of safety.

The only people who are NOT welcome at Love and Friends are insincere people. For example, if you’re married and just want to cheat on your spouse, you will not be welcome here. You’re also not welcome if you’re just looking for casual sex. This is an online dating site that promotes the idea of love between two compatible people. The success stories on the site offer a great testimony to the viability of welcomes members from all walks of life, all incomes, and all ages. They offer a free membership that allows you to exchange messages with other members, which is different from most other dating sites, which allow you to receive messages, but not reply until you have paid a membership fee. While there are some limitations on the free membership, it’s still something you can work with and manage to meet someone special. Should you decide to become a paying member, the rates are very affordable.

One last thing to consider is if you’re only looking for friendship, is an excellent site to join. That’s why it is thus named. You are welcome to come in and find friendship as well as possible romance.

PROMOTIONS AND SPECIAL OFFERS:   No special offers at this time

FREE Membership:
◊ Send and receive a limited number of messages
◊ Simple search on basic criteria – age, location, etc.
◊ Can upload one photo on your profile

FULL Membership:
◊ Unlimited messaging, including photos and eCards.
◊ A more powerful search function, including detailed search, matching search, keyword search
◊ Can upload multiple photos, and make some available only to selected members
◊ Learn who has marked you as a favorite
◊ Priority on search results ahead of free members
◊ View and contact new members immediately, ahead of free members
◊ Psychometric test and lifestyle questionnaire

– Review –

Pros And Cons – Final Recommendations.


Love and Friends is a nicely constructed and easy to navigate website. You will feel right at home from your first visit, and it’s good for people who are also just looking to hang out with someone new, no romantic strings attached.


Free Tour

Free VS Paid Membership

Basic Membership Fees

Premium Membership Fees

 1 Month: Free 1 Month: £19.95
 3 Months: Free 3 Months: £39.95
6 Months: Free 6 Months: £59.95

Pros and Cons

Pros Cons
Free Membership allows you to send a limited number of messages Limitations to free membership
The site is easy to navigate and offers lots of interesting features Both the psychometric and compatibility tests are for full members only
Attracts more high calibre professionals than other online dating sites
This is also a site for friendship as well as dating
Run by “real” people – reliable customer service
Open to all incomes, ages, and walks of life

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